Role Overview

Effectively execute demand generation campaigns to support our Sales and Business Development teams and manage virtual and in-person events for our key targeted verticals in North America.

Key Responsibilities

• Deliver field marketing activities and demand gen programs across North America to grow our sales pipeline.
• Work closely with the Sales Team to develop quarterly campaigns and events tailored to the immediate needs of our strategic verticals and their target accounts.
• Plan, manage, and execute field marketing campaigns and virtual and in-person events across our key verticals (mainly Manufacturing, Life Science and Finance)
• Execute geographically and vertically focused campaigns and activities to shorten the sales cycle for key accounts. Campaigns will include on-and offline tactics and span the entire sales cycle, focused by vertical.
• Plan, manage, and execute 3rd party event sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into event and conference sponsorships.
• Assist with campaign setup and building of event registration pages.
• Weekly field marketing reporting on assigned sales territories.
• Handle event communication, including outreach templates for sales teams including invites, reminders and post-event emails.
• Assist with account-based marketing campaigns, including set-up, swag shipments, and content for email cadences.
• Ensure accurate reporting on KPI (Leads, MQL, SQL…) and weekly communications with sales to ensure Salesforce data is accurate and buy-in on marketing programs.
• Design, implement lead generation campaign (emails & events)
• Manage, maintain and develop customer database with targeted Tier 1, Tier 2 and Tier 3 depending on products or vertical market in collaboration with Chief Product Officer.
• Contribute to the definition and setting of efficient scoring mechanism to monitor funnel performance and progress in collaboration with Global Digital marketing team.

Key Skills and Qualifications

• 5+ years of experience in talent acquisition within the tech industry
• Good understanding of technical roles, skills and terminology
• Strong knowledge of LinkedIn Recruiter, Boolean searches, and innovative sourcing techniques
• Familiarity with recruitment marketing strategies and employer branding
• Excellent written and verbal communication skills
• Proven ability to recruit across diverse departments and fill a wide range of roles
• Excellent project management and organizational abilities, with the ability to handle multiple tasks and deadlines
• Ability to thrive in a collaborative, fast-paced environment team environment
• Effectively communicates analysis through Microsoft Word, Excel, Outlook and PowerPoint including high-quality messaging, structure and formatting
• 5+ years in field marketing/demand generation for a B2B software company
• Demonstrated ability to take ownership and follow through on demand generation programs/events deliverables
• Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
• Strong communication skills, both written and verbal
• Proficiency in marketing automation tools, CRM systems, and analytics platforms – (Hubspot, SFDC, Pardot, Microsoft).
• Outstanding interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
• Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
• Willingness to travel as needed

Why Join Sinequa by ChapsVision?

• Opportunity to be part of a small team opening the North American market for ChapsVision
• Work on a new strategic solution with significant growth potential
• Fast-growing, innovative work environment with career advancement opportunities
• Competitive salary structure with strong earning potential.
• Generous PTO, Health benefits from date of hire, 401k employer match, Wellness and Commuter Benefits and more!